Contributor
Olson, Laura R., 1967-
Imprint:Upper Saddle River, N.J. : Pearson / Prentice Hall, c2009.
Descriptionxi, 148 p. : ill. ; 23 cm.
Note:Preface -- About the contributors -- 1. "Gapology" and the 2004 presidential vote / John C. Green, Laura R. Olson -- "Gapology" and the 2004 presidential vote -- Piecing the gaps together -- The plan of the book -- Notes -- 2. Racial and ethnic gaps / Harwood K. McClerking -- Group identification and group-based heuristics -- A history of groups in politics -- The significance of groups in politics : the case of African Americans -- Group-based heuristics and African-American politics -- Making sense of heuristics -- Expectations on the future of racial/ethnic electoral gaps -- Notes -- 3. The marriage gap / Amy R. Gershkoff -- The different political worlds of married and unmarried America -- The rise of unmarried America and the changing American family -- A tale of two cohorts -- Causes of the marriage gap -- Political mobilization -- The future of the marriage gap and related research -- Notes -- 4. The worship attendance gap / Laura R. Olson, John C. Green -- The sociological roots of the worship attendance gap -- The political roots of the worship attendance gap -- The emergence of the worship attendance gap -- The worship attendance gap in 2004 -- Will the worship attendance gap persist in the future? -- Notes -- 5. The class gap / Hector L. Ortiz, Jeffrey M. Stonecash -- The development of class analyses -- The evidence on class divisions -- Class divisions in American politics -- Constraints on class divisions -- Culture wars and class divisions -- Income and abortion views -- Conclusion -- Notes -- 6. The rural-urban gap / James G. Gimpel, Kimberly A. Karnes -- Urban voters and democratic loyalty -- Rural voters and republican loyalty -- Sources of urban-rural division in place-based stereotypes -- Economic change and the experience of economic change -- Entrepreneurial self-images and private property -- Weeding out the failures : labor market migration -- Conclusion -- Notes -- 7. The gender gap / Karen M. Kaufmann -- The history of the modern gender gap : 1952 to 2004 -- What causes the gender gap? -- Gender differences in political attitudes -- What women and men really care about -- The gender gap in 2004 -- Was it the security moms? -- Conclusion -- Notes -- 8. The generation gap -- / Anand Edward Sokhey, Paul A. Djupe -- Age groups, socialization, and the study of generations -- The generation gap in the presidential vote -- The generation gap in 2004 -- Explaining the generation gap in 2004 -- Conclusion -- Notes -- 9. Targeting and electoral gaps / Anna Greenberg -- Targeting base supporters and persuadable voters -- Defining voters -- Using targeting information -- Micro-targeting -- Conclusion -- Notes -- Index.
Bibliography Note:Includes bibliographical references and index.
