The persuadable voter : wedge issues in presidential campaigns / D. Sunshine Hillygus and Todd G. Shields.

Author: Hillygus, D. Sunshine.

Imprint:Princeton, NJ : Princeton University Press, 2008.

Descriptionxv, 249 p. : ill. ; 24 cm.

Note:Introduction -- The reciprocal campaigns -- Measuring the persuadable partisan -- The persuadable voters in campaign responsiveness in 2004 and 2000 -- The Republican Southern strategy -- Changing candidate strategy -- Conclusions consequences for democratic accountability.

Bibliography Note:Includes bibliographical references and index.

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