Crowded airwaves : campaign advertising in elections / James A. Thurber, Candice J. Nelson, David A. Dulio, editors.

Contributor Thurber, James A., 1943-

Imprint:Washington, D.C. : Brookings Institution Press, c2000.

Descriptionvii, 187 p. : ill. ; 24 cm.

Note:Results of research funded by the Improving Campaign Conduct grant supported by the Pew Charitable Trusts.

Note:1. Introduction / David A. Dulio, Candice J. Nelson, and James A. Thurber -- 2. Effectiveness of negative political advertising / Richard R. Lau and Lee Sigelman -- 3. Eliminate the negative? Categories of analysis for political advertisements / Kathleen Hall Jamieson, Paul Waldman, and Susan Sherr -- 4. How negative campaigning enhances knowledge of Senate elections / Kim Fridkin Kahn and Patrick J. Kenney -- 5. Agenda setting and campaign advertising in congressional elections / Paul S. Herrnson and Kelly D. Patterson -- 6. "Basic rule" voting: campaign impact on party- and approval-based voting / Shanto Iyengar and John R. Petrocik -- 7. How issue ads have reshaped American politics / Darrell M. West -- 8. Summary and conclusions / David A. Dulio, Candice J. Nelson, and James A. Thurber.

Bibliography Note:Includes bibliographical references and index.

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