Going negative : how political advertisements shrink and polarize the electorate / Stephen Ansolabehere, Shanto Iyengar.

Author: Ansolabehere, Stephen.

Edition Statement:First paperback ed.

Imprint:New York : Free Press, 1997, c1995.

Descriptionviii, 243 p. : ill. ; 24 cm.

Note:Reprint. Originally published: New York : 1995.

Bibliography Note:Includes bibliographical references (p. 215-234) and index.

Note:Citing the dangers associated with negative political advertising, a detailed study identifies its link to low voter turnout and discrimination

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