Contributor
Franz, Michael M., 1976-
Imprint:Philadelphia : Temple University Press, 2007.
Descriptionxiv, 197 p. ; 24 cm.
Note:The whipping boy of American politics -- Campaign ads as information supplements -- Measuring exposure to campaign ads -- Tracking the volume and content of political advertising -- What, when, and where : making sense of campaign advertising -- What did they know and when did they know it? -- Campaign advertising and voter attitudes toward the political process -- Campaign advertising and citizen participation -- Advertising tone and political engagement -- Campaign advertising and American democracy -- Appendix A: Assessing the validity of the CMAG tracking data -- Appendix B: Assessing the reliability of the storyboard coding -- Appendix C: Data set and variables.
Bibliography Note:Includes bibliographical references and index.
