Communicator-in-chief : how Barack Obama used new media technology to win the White House / edited by John Allen Hendricks and Robert E. Denton, Jr.

Contributor Hendricks, John Allen.

Imprint:Lanham : Lexington Books, c2010.

Descriptionxvi, 171 p. ; 23 cm.

Note:Political campaigns and communicating with the electorate in the twenty-first century / John Allen Hendricks, Robert E. Denton, Jr. -- Gadgets, gismos, and the Web 2.0 election / Jenn Burleson Mackay -- "RT @BarackObama We just made history": Twitter and the 2008 presidential election / Frederic I. Solop -- Who wants to be my friend? Obama, youth. and social networks in the 2008 campaign / Jody C. Baumgartner, Jonathan S. Morris -- My fellow blogging Americans: Weblogs and the race for the White House / Nancy Snow -- Obama and Obama Girl: YouTube, viral videos, and the 2008 presidential campaign / Larry Powell -- E-mail and electoral fortunes: Obama's campaign Internet insurgency / Brandon C. Waite -- Game ON: video games and Obama's race to the White House / Eric E. Otenyo -- Political campaigns in the twenty-first century: implications of new media technology / Melissa M. Smith.

Bibliography Note:Includes bibliographical references and index.

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