Contributor
Thurber, James A., 1943-
Edition Statement:Fourth edition.
ImprintBoulder, Colo. : Westview Press, a member of the Perseus Book Club, [2014]
Descriptionxii, 340 pages ; 23 cm
Note:Understanding the dynamics and the transformation of American government / James A. Thurber -- Creating a winning campaign strategy / David Winston -- The use of survey research in campaigns / Glen Bolger -- Money, politics, and policy : campaign finance before and after Citizens United / R. Sam Garrett -- Fundraising strategies in the 2012 presidential campaign / Anthony Corrado -- Differences of degree : issue agendas in a polarized media environment / Danny Hayes -- How the media covered the 2012 election : the role of earned media / Dotty Lynch -- Dimensions of campaigns in the age of digital networks / Alan Rosenblatt -- The ground game : fieldwork in political campaigns / Alicia Kolar Prevost -- The evolution of microtargeting / Robert Blaemire -- Voter turnout in the 2012 election / Pamela Bachilla, Jan Leighley, and Jonathan Nagler -- Election law is the new rock 'n' roll / Chris Sautter -- Republican strategies and tactics in the 2012 primary and general elections / David A. Dulio and John S. Klemanski --Campaigns matter / Candice J. Nelson.
Bibliography Note:Includes bibliographical references and index.
Note:"With new and revised essays throughout, Campaigns and Elections American Style provides a real education in practical campaign politics. In the fourth edition, academics and campaign professionals explain how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with special focus on the 2012 presidential and congressional elections."--Back cover
