In defense of negativity : attack ads in presidential campaigns / John. G. Geer.

Author: Geer, John Gray.

Imprint:Chicago : University of Chicago Press, 2006.

Descriptionxvii, 201 p. : ill. ; 24 cm.

Note:The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system.

Bibliography Note:Includes bibliographical references (p. [185]-194) and index.

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