The mass marketing of politics : democracy in an age of manufactured images / Bruce I. Newman.

Author: Newman, Bruce I.

Imprint:Thousand Oaks : Sage Publications, c1999.

Descriptionxviii, 166 p. ; 24 cm.

Note:The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.

Bibliography Note:Includes bibliographical references (p. 147-153) and indexes.

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