Author:
Smith, Craig Allen, 1949 February 4-
Edition Statement:Second edition.
Imprint:Cambridge ; Malden, MA : Polity Press, [2015]
Descriptionxi, 292 pages ; 25 cm.
Note:Presidential campaigns as communication -- The stages of the quest for the White House -- The campaign trialogue: citizens, reporters, and campaigners -- Campaigns as rhetorical puzzles -- Laws and rules shape campaign communication -- America's tribes of voters -- Media and messages -- Acclaiming, attacking, and defending candidate images -- Persuading, fast and slow: advertising and speaking -- Reporting campaigns for "people like us" -- Presidential debates: the rhetorical super bowl -- Conclusions.
