|
|
|
|
|
Leader |
LDR
|
|
cam a 00 |
|
Control # |
1
|
|
hbl99031600 |
|
Control # Id |
3
|
|
GCG |
|
Date |
5
|
|
20190911110704.0 |
|
Fixed Data |
8
|
|
071126s2008 dcua b 001 0 eng |
|
LC Card |
10
|
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$a 2007048074 |
|
ISBN |
20
|
|
$a9780815732679 (pbk. : alk. paper) |
|
Local Ctrl # |
35
|
|
$a(OCoLC)ocn182621485 |
|
Local Ctrl # |
35
|
|
$a(OCoLC)182621485 |
|
Obsolete |
39
|
|
$a243452$cTLC |
|
Cat. Source |
40
|
|
$aDLC$cDLC$dYDX$dBTCTA$dBAKER$dYDXCP$dDBI$dMKN$dDLC$dGCG |
|
Geog. Area |
43
|
|
$an-us--- |
|
LC Call |
50
|
00 |
$aJK2281$b.G74 2008 |
|
Dewey Class |
82
|
00 |
$a324.70973$222 |
|
ME:Pers Name |
100
|
1 |
$aGreen, Donald P.,$d1961- |
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Title |
245
|
10 |
$aGet out the vote :$bhow to increase voter turnout /$cDonald P. Green, Alan S. Gerber. |
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Edition |
250
|
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$a2nd ed. |
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Imprint |
260
|
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$aWashington, D.C. :$bBrookings Institution Press,$cc2008. |
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Phys Descrpt |
300
|
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$ax, 225 p. :$bill. ;$c23 cm. |
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Abstract |
520
|
|
$a"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher. |
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Note:Bibliog |
504
|
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$aIncludes bibliographical references (p. 201-218) and index. |
|
Note:Content |
505
|
0 |
$aIntroduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next. |
|
Subj:Topical |
650
|
0 |
$aPolitical campaigns$zUnited States. |
|
Subj:Topical |
650
|
0 |
$aCampaign management$zUnited States. |
|
Subj:Topical |
650
|
0 |
$aVoting$zUnited States. |
|
AE:Pers Name |
700
|
1 |
$aGerber, Alan S. |
